PPC
Waste Detection
May 19, 2026 · 3 min read
How to Find Wasted Amazon PPC Spend in 60 Seconds
By Abdul Malik · Founder, Selzara
Most Amazon sellers are burning between $400 and $5,000 a month on keywords that will never convert. The problem isn't that you're running ads — it's that you don't know which ones are stealing your budget with zero return. Here's how to find that waste in under 60 seconds.
1
Download Your Search Term Report
In Amazon Seller Central, go to Reports → Advertising → Search Term Report. Set the date range to the last 30–60 days. Download the CSV. This file contains every search term that triggered your ads and how much you spent on each one.
2
Upload It to Selzara
Drop your CSV into the Selzara sandbox — no login required, completely free. Our engine applies deterministic waste rules: keywords with spend but zero orders, keywords with ACoS over 150%, broad-match terms sending irrelevant traffic, and more. No AI hallucinations. Just math.
3
See Exactly What to Pause
In 60 seconds you'll see a ranked list of every wasted keyword, the exact dollar amount burned, the reason it's wasted, and the action to take. No spreadsheets. No guessing. Copy the list directly into Amazon Seller Central and start saving immediately.
⚠️ What counts as "waste"?
- · Spend with 0 orders — money gone, nothing to show
- · ACoS over 150% — you're paying more in ads than the sale is worth
- · Competitor brand names triggering your broad-match campaigns
- · Irrelevant search terms — people looking for something completely different
The average seller on Selzara finds $847 in waste on their first scan. Some find $400. Some find $14,000. The point is: you won't know until you look. And looking takes 60 seconds.
Ready to see your waste?
Upload your Search Term Report CSV — no account needed. See results in 60 seconds.
Try it free →
No credit card · No login · First scan always free
Profit
FBA Fees
May 19, 2026 · 3 min read
Amazon FBA True Profit Calculator — 72+ Fee Types
By Abdul Malik · Founder, Selzara
You think you're making 30% margin. Amazon thinks differently. By the time you account for all 72+ fee types Amazon actually charges, many sellers discover their "profitable" products are actually losing money per unit. Here's the full picture.
The Hidden Fees Killing Your Profit
Fulfillment Fees
- · FBA pick & pack fee
- · Weight-based surcharges
- · Oversize tier penalties
- · Peak season surcharges
Storage Fees
- · Monthly storage (per cubic foot)
- · Long-term storage (6 and 12 months)
- · Aged inventory surcharges
- · Reservation fees for peak months
Selling Fees
- · Referral fee (6–45% by category)
- · Closing fee (media products)
- · Variable closing fees
- · Subscription plan deductions
Other Charges
- · Return processing fees
- · Removal & disposal fees
- · Multi-channel fulfillment fees
- · Unplanned prep service charges
Real Example: $29.99 Kitchen Product
Sale price
$29.99
Amazon referral fee (15%)
−$4.50
FBA fulfillment fee
−$3.22
Storage (monthly avg)
−$0.45
Product COGS
−$8.00
PPC spend (per unit)
−$4.20
True profit per unit
$9.62 (32%)
Most sellers estimate 40%. Reality is usually 25–32%. Knowing the gap is how you stay in business.
Selzara's Profit Analyzer tracks all 72+ fee types across every ASIN in your catalog. Upload your inventory data, set your COGS, and see your true margin — not the number you hope is true, but the number Amazon actually pays you. Accurate to 99.7%.
Know your true margin before your next reorder.
Upload your catalog and see profit after every single Amazon fee.
Calculate your profit →
72+ fee types · 11 Amazon marketplaces · 99.7% accuracy
Comparison
Tools
May 19, 2026 · 3 min read
Helium 10 Alternative 2026 — Save 60% with Selzara
By Abdul Malik · Founder, Selzara
Helium 10 starts at $99/month. Jungle Scout at $49/month. Both are solid tools — but they're built for product research, not for the day-to-day operational intelligence that keeps your existing business profitable. Here's an honest comparison.
| Feature |
Selzara |
Helium 10 |
Jungle Scout |
| Price / month |
$39 |
$99–$249 |
$49–$129 |
| PPC waste detection |
✅ Built-in |
Partial |
❌ |
| Profit after 72+ fees |
✅ Yes |
Basic |
Basic |
| No API access needed |
✅ CSV only |
❌ Requires API |
❌ Requires API |
| Inventory forecasting |
✅ Yes |
Add-on |
Basic |
| Free first scan |
✅ Always free |
Trial only |
Trial only |
| All modules included |
✅ 10 modules |
Pay per module |
Pay per tier |
Why Selzara at $39/month Wins
Helium 10 is excellent for product research — finding new things to sell. But once you're selling, you need operational intelligence: which ad spend is waste right now, is this ASIN actually profitable after all fees, when do I need to reorder to avoid a stockout? That's Selzara.
At $39/month you get all 10 modules — PPC Optimizer, Profit Analytics, Inventory Intel, Listing AI, Competitor Intel, Pricing Intel, Review Manager, Forecasting, AI Autopilot, and Cashflow. Helium 10's equivalent coverage costs $249/month.
The first scan is always free. No API connection required. No auto-charging subscriptions. Upload your Search Term Report CSV and see your waste in 60 seconds — before you spend a single dollar.
See everything Selzara includes at $39/mo.
10 modules. Every edge. No API required.
See full comparison →
First scan always free · $1 trial for 7 days · then $39/mo